GA4, Tag Manager & Conversion Intelligence
Reliable measurement foundations, server-side tracking, and executive marketing dashboards
You cannot optimize what you do not accurately measure. With browser privacy restrictions and ad blockers, standard client-side tracking loses up to 30% of conversion data. DEZO builds robust server-side measurement architectures. We configure GA4 custom events, build clean UTM tracking frameworks, and assemble automated Looker Studio executive dashboards.
What is Included in This Service
Comprehensive Google Analytics 4 (GA4) property configuration and custom event setup
Google Tag Manager (GTM) data layer deployment for web and eCommerce transactions
Meta Conversions API (CAPI) server-side event tracking verification
Unified UTM campaign tracking naming convention and documentation
Custom real-time Looker Studio executive dashboard for marketing ROI overview
Audit of existing tracking scripts to eliminate redundant tags and speed up site load
Primary Target Sectors
Tools & Technologies
We guarantee clear deliverables, weekly progress reporting, and documented code ownership. We do not make fabricated ranking or vanity traffic promises.
How We Execute This Service
Predictable, transparent execution milestones from kickoff to handoff.
01. Measurement Plan
Identify key commercial events: Form submits, phone clicks, purchases, downloads.
02. Tag Deployment
Configure triggers, variables, and data layer pushes via GTM.
03. Server-Side Sync
Deploy server-side event dispatching for high-reliability conversion data.
04. Dashboard Build
Assemble visual Looker Studio reports aggregating ad spend, traffic, and sales.
Frequently Asked Questions
Straightforward answers to common questions about this service.
Q:Why does my Google Ads conversion data differ from my Shopify orders?
Discrepancies arise from attribution windows, ad-blockers, cookie consent rejections, and timezone differences. We implement server-side tracking to minimize this discrepancy and provide true order reconciliation.
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Let’s Scope Your Exact Requirements
Tell us about your business, current traffic, and primary objective. Tarik Islam and our team will prepare a transparent milestone scope and delivery timeline.