Performance Marketing & Paid Ads
High-ROI Google, Meta, and Shopping campaigns engineered for customer acquisition
Stop wasting budget on broad boost buttons and uncalibrated ad accounts. DEZO structures paid campaigns with surgical targeting, tight negative keyword lists, high-converting ad copy, iterative creative testing, and server-side conversion tracking so every rupee spent is measured against real revenue and qualified leads.
What is Included in This Service
Full campaign architecture (Top-of-funnel discovery, middle consideration, bottom retargeting)
Google Search, Shopping, and Performance Max (PMax) campaign management
Meta (Facebook & Instagram) ads with multi-format creative testing
Conversion API (CAPI) and Google Tag Manager server-side event tracking
Negative keyword maintenance and fraud click mitigation
Transparent weekly and monthly ROAS/CPA performance reporting dashboards
Primary Target Sectors
Tools & Technologies
We guarantee clear deliverables, weekly progress reporting, and documented code ownership. We do not make fabricated ranking or vanity traffic promises.
How We Execute This Service
Predictable, transparent execution milestones from kickoff to handoff.
01. Measurement Setup
Install Pixel, CAPI, GA4, and define primary purchase/lead conversion events.
02. Audience & Creative
Develop persona angles, benefit-led hooks, and high-impact ad creatives.
03. Campaign Launch
Deploy structured ad sets with distinct bid strategies and budget caps.
04. Daily Optimization
Prune non-performing keywords/creatives and scale winning ad combinations.
05. Reporting
Transparent breakdown of spend vs. verified customer acquisitions.
Frequently Asked Questions
Straightforward answers to common questions about this service.
Q:Is ad spend included in your management fee?
No. Advertising spend is paid directly by you to Google and Meta using your own credit card or billing account. DEZO charges a transparent management retainer with zero hidden markups.
Q:What is the minimum recommended budget for paid ads?
For local lead generation in Odisha, we recommend starting with at least ₹20,000–₹40,000/month in ad spend. For nationwide eCommerce D2C campaigns, a minimum of ₹50,000–₹1,00,000/month provides sufficient data to test and scale effectively.
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Let’s Scope Your Exact Requirements
Tell us about your business, current traffic, and primary objective. Tarik Islam and our team will prepare a transparent milestone scope and delivery timeline.